Director, Performance Operations - Performance Media and Channel Activation
Company: Anthem, Inc.
Location: Indianapolis
Posted on: February 22, 2021
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Job Description:
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Job Family: Marketing
Req #: PS44897-2025
Date Posted: Feb 7, 2021 Your Talent. Our Vision. At Anthem, Inc.,
it's a powerful combination, and the foundation upon which we're
creating greater access to care for our members, greater value for
our customers, and greater health for our communities. Join us and
together we will drive the future of health care.-- This is an
exceptional opportunity to do innovative work that means more to
you and those we serve at one of America's leading health care
companies and a Fortune Top 50 Company. The Director, Performance
Operations is a new role in the Enterprise Digital Marketing &
Audience Activation team reporting to the Staff VP, Performance
Media and Channel Activation. This individual will lead the team
accountable for enabling the Performance Media team with
technology, data, infrastructure and processes to make
behind-the-scenes complexity look simple and bring efficient
solutions to marketers' fingertips.-- The successful candidate will
be an innovative, technology-driven marketer with a strong business
background who knows how to simplify even the most complex
processes and systems. This leader will prioritize a coordinated
experience, scalable operational infrastructure, and delivering
significant business impact. You will partner with Performance
Media and Channel Activation associates to enable omnichannel media
plans to meet aggressive campaigns goals across the consumer
journey, including acquisition and retention.
The ideal candidate will be a proven leader with a deep
understanding of omnichannel media best practices and be an
evangelist for the power of media to drive consumer action. This
individual is comfortable with ambiguity and uncertainty and has
the ability to adapt nimbly and lead others through complex
situations. This person has the ability to attract and recruit top
talent, motivate the team, delegate effectively, celebrate
diversity within the team, and manage performance while being a
strong developer of others.
Key Responsibilities:
Operations Management
--- Identify and drive efforts to integrate external marketing
tools, internal tools, marketing automation software, customer
relationship management (CRM) systems, customer data platforms,
etc. which will optimize capabilities across multiple teams
--- Support Performance Marketing roadmap by optimizing operational
processes-- --- Oversee key Performance Media Operational work
including:
--- Interpret marketing and business needs to drive alignment on a
single set of requirements for vendor RFI/RFPs that balances not
only Performance Marketing's needs but also the needs of the
Enterprise and long-term scalable solutions
--- Be passionate marketing technology trends and building
relationships to understand capabilities of various vendors and the
broader marketing technology ecosystem
--- Bring technical program management expertise by synthesizing
cross-functional teams, connecting dots and identifying potential
roadblocks, holding people accountable and raising flags on behalf
of the project/program, and translating issues/needs across
marketing, tech, and data engineering teams
--- Understand how to improve functional capabilities of existing
marketing tools and define logical integrations between them. Work
with channel teams to build tech infrastructure in order to
automate and scale channels--
--- Help enable cross-channel orchestration, personalization,
dynamic content, next best action and other best industry
practices
--- Ensure key performance marketing metrics, tracking, and
reporting/measurement requirements are considered to improve
business impact and value--
--- Hire, manage and mentor a team of technical and operational
experts Leadership
--- Serve as an integral part of the Performance Media leadership
team, making recommendations on philosophy, structure, tools, and
approach to drive innovation--
--- Develop and maintain excellent relationships with other
Performance Marketing Directors and Anthem senior leadership
--- Establish strategic operational priorities and objectives,
drive thought leadership
--- Acts with a sense of urgency; builds and adjusts plans to
deliver results to meet or exceed expectations.
--- Makes autonomous decisions while understanding business goals
and objectives--
--- Deals effectively with ambiguity and change
--- Collaborates and seeks out varying perspectives and
alternatives
--- Maintains flexibility to plan revisions to support changing
business needs
--- Challenges tradition and conventional thinking to improve
outcomes
--- Acts with integrity and courage. Focuses on the greater good
Qualifications --- Requires a BA/BS degree in a related field; 7-10
years of experience in directing technical marketing projects,
marketing operations and teams and data analysis and reporting in
health-care and/or federal regulatory environment including 3-5
years of management experience; or any combination of education and
experience, which would provide an equivalent background.
--- Experience operationalizing various marketing technology
including CDPs, workforce management systems, and marketing
automation systems, and marketing databases
--- Experience driving clarity from ambiguity in highly matrixed
organizations and fast-paced environments
--- Flexible, results-oriented collaborator and adaptable teammate
who can adjust your own priorities for the good of the broader
team
--- Knowledge of various marketing automation platforms, ideally
both B2B and B2C
--- Proactive, organized, with an eye for detail, and combined with
excellent project management skills
--- Strong analytical and problem-solving skills
--- Tenacious and resilient with the ability to evolve amidst an
innovative business environment
--- Outstanding communication (written and oral) and interpersonal
capability.
--- Experience with one or more of the following is a plus: any
programming language, channel/marketing strategy, data analysis,
and/or specific hands-on-keyboard experience with any marketing
automation platform-- Preferred Qualifications:--
--- Prefer experience with B2B and B2C audiences
--- A background in the healthcare industry, financial services,
and/or ad agency experience
--- MBA
We offer a range of market-competitive total rewards that include
merit increases, paid holidays, Paid Time Off, and incentive bonus
programs (unless covered by a collective bargaining agreement),
medical, dental, vision, short and long term disability benefits,
401(k) +match, stock purchase plan, life insurance, wellness
programs, and financial education resources, to name a few.
Anthem, Inc. is ranked as one of America's Most Admired Companies
among health insurers by Fortune magazine and has been named a 2019
Best Employers for Diversity by Forbes. To learn more about our
company and apply, please visit us at careers.antheminc.com. An
Equal Opportunity Employer/Disability/Veteran. Anthem promotes the
delivery of services in a culturally competent manner and considers
cultural competency when evaluating applicants for all Anthem
positions. Please be advised that Anthem only accepts resumes from
agencies that have a signed agreement with Anthem. Accordingly,
Anthem is not obligated to pay referral fees to any agency that is
not a party to an agreement with Anthem. Thus, any unsolicited
resumes, including those submitted to hiring managers, are deemed
to be the property of Anthem. EEO is the Law Please use the links
below to review statements of protection from discrimination under
Federal law for job applicants and employees. Anthem, Inc. is
committed to helping individuals with disabilities participate in
the workforce and ensuring equal opportunity to apply and compete
for jobs. If you are an individual with a disability and require a
reasonable accommodation to complete the application process,
please email Human Resources at ability@icareerhelp.com for further
assistance. *WARNING : Please beware of phishing scams that solicit
interviews or promote work-at-home opportunities, some of which may
pose as legitimate companies. Please be advised that Anthem will
never ask you for a credit card, send you a check, or ask you for
any type of payment as part of consideration for employment with
our company. If you feel that you have been the victim of a scam
such as this, please report the incident to the Federal Trade
Commission here by selecting the 'Rip-offs and Imposter Scams'
option. Anthem requires a completed online application for
consideration of employment for any position.
Keywords: Anthem, Inc., Indianapolis , Director, Performance Operations - Performance Media and Channel Activation, Advertising , Indianapolis, Indiana
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