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Marketing Automation Specialist

Company: Artisan Talent
Location: Indianapolis
Posted on: February 23, 2021

Job Description:

Are you a Marketing Automation Manager with expertise in Marketo? Are you looking for a 4-6+ month contract that is 100% remote? Interested? Let's talk!You Will:* Oversee all aspects of the email deployment process and team, including helping develop strategy, identifying and creating audiences with data, analyzing, and optimizing.* Guide content strategies for nurture and automation* Analyze email campaign data to determine what is working and not working; run A/B tests to vet champion/challenger hypotheses to deliver campaign performance improvement* Continuously work to improve email KPIs* Ensure emails follow industry policies and best practices* Develop and execute A/B testing for email optimization* Manage email templates, help create new ones if needed* Help with key metrics like scoring and automation* Leverage data-driven decision making and a deep understanding of email best practices to analyze current email programs and optimize performance to create personalized email experiences for all GoFundMe subsidiaries* Manage the full communication journey for new and existing users, identifying areas for automation, nurture and trigger campaigns* Track and report back on channel performance, including maintaining a calendar, establishing performance benchmarks and KPIs, and working cross-functionally to ensure proper logging, logic, and dashboards are in place* Partner with Content, Marketing, and Selection teams to execute audience-centric and ROI driven initiatives, segmenting users based on profile, behavior history, and acquisition source.* Identify gaps in segment and marketing strategies related to email and recommend action* Work closely with analytics team to identify trends, performance improvements and optimization of email campaigns* Regularly report to key departments on key email KPIs and progress toward goals as well as improvements or testing being doneYou Have:* 5-7 years of marketing automation experience* Minimum 2 years experience working with Marketo. Marketo Certified Expert required* Experience with email marketing best practices and program operations* Experience handling high volumes of email production: setup and execution of campaigns, inclusive of A/B multivariate testing, triggered messaging and marketing automation* Skilled in HTML (specifically related to email mobile responsive templates) is a plus* Working knowledge of CRM (MS Dynamics)* Expert knowledge of marketing technologies and industry best practices* Proven experience with digital marketing techniques including inbound/outbound marketing, demand generation, SEO, SEM, PPC, Analytics, etc.* Solid understanding of workflow processes and systems within a marketing/sales cycle* Excellent communication skills: written, verbal and presentation* Understands the principles of responsive HTML emails, templates and landing pages* Ability to prioritize and manage multiple priorities, projects, resources* Demonstrating relevant marketing automation experience, scoring and email & privacy laws (CAN-SPAM, CASL, GDPR, etc)Logistics:* Start mid-March* Duration 4-6 months, could extend or convert to perm* 40 hours per week* 100% remote* $40-50 per hourJob--# 47264

Keywords: Artisan Talent, Indianapolis , Marketing Automation Specialist, Advertising , Indianapolis, Indiana

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