Marketing Strategist

Company: myCOI
Location: Indianapolis
Posted on: February 24, 2021

Job Description:

Company Description:myCOI is an early industry-leader in the insurance technology space providing an innovative SaaS solution for tracking, processing, and managing certificates of insurance. Our Purpose - Erase the Worry through The Work We Do - Eliminating the disruptive impact of an insurance claim. Based in Indianapolis, myCOI's proven track record of national growth and success has impacted hundreds of customers who use our products and services ranging from Fortune 100, Higher Education, Construction, Logistics, Healthcare, Property Management, down to some of our local favorite sports teams. myCOI Central offers an easy-to-use, cloud-based solution to protect organizations and ensure end-to-end compliance. It's smart technology that has our industry expertise built right in-designed to provide a single place to view COI's, compliance, and risk reporting, for vendors, suppliers, tenants, subcontractors, franchisees, and carriers. myCOI's channel partners, a great leadership team that is energetic, innovative, and goal-oriented; along with living our core values: Unite, Reach, Own It, Choose Positive and Innovate, drives our continued growth and success.We work hard to maintain an open, supportive culture that promotes the pursuit of excellence. As a member of our team, you'll enjoy a competitive compensation package, great work-life balance and an innovative, supportive culture. We know that myCOI's success derives from great teamwork and each individual's exceptional results. Join us on our mission to disrupt, innovate, and lead the industry!Position Summary:You will focus on creating, implementing, tracking, and optimizing our digital and traditional marketing campaigns across various marketing channels. To be successful as a Marketing Strategist, you must be highly self-motivated, proactive, and have a strong working knowledge of current marketing tools and strategies to execute successful marketing campaigns.What Makes this a Great Opportunity:

• Represent a leading SaaS company with the most innovative technology in the industry and a 95% customer retention rate
• Work with supportive leadership and with co-workers focused on helping you succeed
• Ability to dive deep into all aspects of marketing within a fast-growing SaaS company from strategy with the Marketing Director to execution
• Professional growth & learning opportunities
• Great work-life balance, company culture and benefits!Essential Responsibilities:
  • Generate new pipeline through marketing automation and lead nurturing processes for prospects and customers
  • Generate new leads by managing marketing campaigns and converting site traffic through display, search, retargeting, social media ads, calls-to-action, and landing pages
  • Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert and expand customers
  • Analyze marketing data and report on the performance and efficiency of campaigns
  • Assist with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns
  • Establish, maintain, and optimize scalable processes that ensure best practices in campaign and lead management (e.g. analyzing landing page, email list management, integration between systems, etc.)
  • Coordinate and track SEO and SEM content and campaigns based on keyword research
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
  • Write, proofread, and edit creative and technical content across different mediums (e.g. 1-pagers, blog, email, case studies, etc.)
  • Partner with external agencies and vendors to execute marketing projects
  • Perform other duties when neededTravel Responsibilities:
    • Minimal travel for learning and development opportunities when travel restrictions are lifted.Basic Qualifications:
      • 4+ years of marketing experience in a corporate or agency environment
      • Strong knowledge of various analytics tools such as Google Analytics, SEMrush, and Salesforce, etc.
      • Experience with marketing technologies such as Pardot/Salesforce, Google Analytics, SEMrush, Adroll, and Adobe Suite of products
      • Experience with paid search and paid social advertising
      • Excellent analytical skills and a knack for data analysis
      • Strong written and verbal communication skills
      • Skilled in writing and editing content with attention to detail
      • Strong prioritization, organization, and project management skills
      • Experience writing effective marketing copy with examples
      • Experience working within a B2B SaaS company a plusEducational Requirements:
        • Bachelor's Degree in Marketing or related field Compensation:
          • Competitive compensation packageBenefits:
            • Medical
            • 401k
            • HSA
            • Dental
            • Vision
            • Short Term Disability Insurance
            • Paternity and Maternity leave for expecting parents.
            • Pet Insurance
            • Life
            • Paid Time Off (Holiday, Vacation, 8 hours community volunteer time)Location:
              • Preference given to candidates residing within a commutable distance of Indianapolis. No relocation provided.
                
                
                
                
                
                PI130407547

Keywords: myCOI, Indianapolis , Marketing Strategist, Advertising , Indianapolis, Indiana