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Digital Marketing Specialist

Company: International Medical Group
Location: Indianapolis
Posted on: November 22, 2021

Job Description:

IMG is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, religion, gender, gender identity or expression, sexual orientation, genetic information, disability, age, veteran status, and other protected statuses as required by applicable law.As one of the world's top International Medical Insurance companies, IMG helps individuals and companies of all sizes. Every second of every day, vacationers, those working or living abroad for short or extended periods, people traveling frequently between countries, and those who maintain multiple countries of residence use our products to give themselves global peace of mind--We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for travelers. JOB DETAILS+ Location: In office, hybrid, or remote working options. Corporate office is in Indianapolis, IN+ Relocation Expenses Reimbursed: No+ Qualified candidates must be legally authorized to be employed in the United States. IMG will not be providing sponsorship for employment visa status (e.g., H-1B or TN status) for this position.JOB SUMMARYThe Digital Marketing Specialist is responsible for delivering digital marketing campaigns that support the expansion and growth of online sales. The ideal candidate will deliver measurable results through SEO, paid search, and content marketing campaigns. The Digital Marketing Specialist will work closely with the User Experience, Creative, and Communication teams to report on key tracking metrics to gauge the effectiveness of various campaigns.DUTIES AND RESPONSIBILITIES+ Execute the continuous improvement and innovation of our paid search (PPC) and remarketing campaigns across a variety of advertising platforms, including Google Ads, Microsoft Ads, and Facebook Ads+ Execute SEO strategies, including content strategy implementation, technical recommendations, analytics and website tracking, and staying up to date on current industry practices, news, and algorithm updates+ Conduct ongoing content, keyword, and URL audits to improve user and search engine relevancy on a global scale+ Design experiments and leverage various tools to implement A/B or multivariate tests to provide in-depth insights on the effectiveness of digital initiatives+ Measure and analyze the effectiveness and efficiency of digital marketing campaigns as well as develop accurate projections and identify key trends for future performance+ Understand customer personas and respective buying behaviorsQUALIFICATIONS + Bachelor's or equivalent degree in Marketing, Business, Communication or a quantitative field (e.g. Statistics, Mathematics, Economics)+ Ability to multi-task, work independently, and prioritize/complete projects in a timely manner+ Self-motivated, organized, and enthusiastic + Team player able to communicate effectively with co-workers+ Ability to follow and interpret both written and verbal instructionsPREFERRED SKILLS+ Familiar with web analytic and search marketing tools such as Google Analytics, Google Ads, Google Tag Manager, Webmaster Tools, etc.+ Google Ads, Microsoft Ads, Google Analytics, or other Digital Marketing Certification+ Familiarity with social media advertising methods+ Experience using a B2C email solution+ Past use of A/B testing software+ Experience with enterprise CMS and HTMLPERKS+ Comprehensive benefits package including Medical/RX/Dental/Vision insurance+ 401k Plan with company match+ Paid Time Off+ Free employee parking+ On site fitness center+ Casual dress environment+ Tuition reimbursement planPowered by JazzHR

Keywords: International Medical Group, Indianapolis , Digital Marketing Specialist, Advertising , Indianapolis, Indiana

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