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Marketing Director

Company: Spot
Location: Indianapolis
Posted on: November 22, 2021

Job Description:

Career Opportunities with Spot Freight Inc A great place to work. Share with friends or Subscribe! Current job opportunities are posted here as they become available. Subscribe to our RSS feeds to receive instant updates as new positions become available. Spot was built on the belief that there is a better way to move freight with GREAT PEOPLE, GREAT TECHNOLOGY, and GREAT RELATIONSHIPS. We believe in keeping our promises, getting the little things right, and doing whatever it takes to ensure our customers' freight arrives safely and on-time. Spot is one of the fastest growing companies in North America; consistently ranked on the Inc. 5000's Fastest Growing Companies, IBJ's Fast 25, and recently selected for Selling Power's best companies to sell for 3 consecutive years. Since 2009, we've grown from two people in a small office to over 350 employees between our Indianapolis and Charlotte locations. And we won't be stopping there. We have aggressive hiring goals and expansion plans for offices in multiple cities across the United States by 2023. We're just getting started. Job Description: The Marketing Director will help create and define Spot's marketing objective using various strategic initiatives that are tailored to our four target audients: shippers, carriers, employees, and RED TMS. The Marketing Director leads all marketing efforts at the company including SEO, brand, demand generation, creative, organic, social, and PR. This is a role for a creative, innovative leader who thrives while inspiring a team to create and carry out new ideas. This person will lead a team of marketing specialists to accomplish objectives across all marketing functions to drive and support Spot's growth. Responsibilities:

  • Plans and executes Spot's & Red Technologies' (sister company) presence to increase brand awareness and engagement across all platforms
  • Owns overall marketing strategy and prioritizes initiatives to be in line with company goals
  • Lead efforts to develop and implement campaigns and projects that tie news, sales and social together in an effort that maximizes, elevates, and amplifies our brand.
  • Work cross-functionally with Executives, HR, Sales, Operations, and IT to help achieve each departments goals and vision--
  • Advanced knowledge of email campaign platforms, SEO and SME practices, social media platforms, blogs, and media campaigns
  • Show leadership qualities, provide the marketing team with motivation, inspiration and clearly communicates the artistic and strategic vision and values of Spot
  • Analyze and track marketing performance metrics
  • Manage marketing budget and plan both internal and external events Qualifications:
    • Bachelor's degree or MBA in Marketing or related field
    • 10+ years of marketing related experience
    • Experience driving campaigns all the way to completion
    • A passion for digital marketing and discovering new solutions for targeting customers through relevant & impactful channels & experiences
    • Extensive experience in content creation including blogs, email campaigns, social media posts, videos, and PR
    • Strong demand generation skills and client-centric mentality
    • Fluent in Adobe software (photoshop, InDesign, etc.) and marketing automation tools
    • Exceptional communication and written skills *Be prepared to provide work samples or a portfolio Great Growth: Our fast-growing company allows you to create your own path. We hire people who are driven to succeed, and we back them up with the training and support that helps them grow. Great People:--Work in an inclusive culture with an engaged, energized team of people who are committed to a common vision of doing the little things right. Great Technology:--Red Technologies is a game-changing proprietary software that's been designed and developed with our shippers, carriers, and drivers in mind. Great Relationships:--We are more than just a broker. Spot is dedicated to making sure every shipment, every customer, and every contract carrier is taken care of. That's why, no matter what time or day, we're always available. Great Benefits:--Comprehensive medical, dental, and vision insurance. Company paid STD and Life insurance. 401k with employer match and Paid Time Off. Modern, downtown office with a bowling alley and an on-site gym. #CPSPOT Spot Freight provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Spot Freight is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a disability, you need a reasonable accommodation, please send an email --to notify us of your request. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Keywords: Spot, Indianapolis , Marketing Director, Advertising , Indianapolis, Indiana

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