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Marketing Digital Specialist

Company: Praxair-PST
Location: Indianapolis
Posted on: January 16, 2022

Job Description:

Praxair Surface Technologies (PST), a subsidiary of Linde plc., a company that supplies atmospheric, process, specialty gases, high-performance coatings, and related services & technologies is seeking a Marketing Associate in Indianapolis, IN.

Marketing Associate - Position Summary
The Marketing Associate assists in executing the group strategy to promote growth and facilitate sales for the global business by overseeing and supporting CRM initiatives, developing and implementing sales support tools, leading trade show planning and activities, assisting in website projects, and offering marketing support to improve PST brand recognition and customer satisfaction.

This position will be part of the global marketing team and report to the Global Director of Business Development and Key Accounts.

Job Responsibilities
Manages Salesforce.com initiatives including, but not limited to, optimizing use of the tool, lead generation, reporting, training, auditing, and project management
Leads planning and execution of trade shows and various customer- and market-related events
Supports website updates and ongoing SEO activities
Directs, researches, and consolidates Market Intelligence efforts
Prepares monthly marketing reports for the leadership team
Assists in the creation of marketing materials to be used across various media platforms (including brochures, video, e-marketing, signage, ads, direct mailings, etc.)

Job Requirements:
Requirements
Bachelor's Degree required (Marketing, Communications, and/or Journalism concentration preferred)
5+ years of experience in commercial roles required
Must have strong oral and written communications skills
Knowledge of digital media required (social media, web development, email marketing, and app knowledge preferred)
Can successfully execute multiple projects concurrently
Self-motivated and outgoing by nature
Ability to contribute to a team environment
Proficiency with Microsoft Office required
Proficiency with Salesforce.com required
Proficiency with Sitecore (or other web content management system) preferred
Proficiency with Adobe Creative Cloud preferred
We offer a comprehensive benefits program that supports our employees' and their families' wellbeing and provides the tools and resources our employees need to make well-informed decisions about their physical and financial future.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status, pregnancy, sexual orientation, gender identity or expression, or any other reason prohibited by applicable law.

Keywords: Praxair-PST, Indianapolis , Marketing Digital Specialist, Advertising , Indianapolis, Indiana

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