Marketing Event Specialist

Company: PERQ
Location: Indianapolis
Posted on: May 15, 2022

Job Description:

About PERQ Join one of the fastest growing technology companies in Multifamily PERQ is a next generation technology that combines interactive lead capture, NLP chatbot capabilities, and lead nurture across all marketing channels to increase conversion, save time, and create a better renting experience. Unlike chatbots or a CRM, we automate the customer journey until a renter is ready to speak with a leasing agent, resulting in budget savings on advertising spend and staffing. The PERQ team features some of the brightest in tech, attracted from best-in-class technology companies. Check out https://perq.com/company/ to learn more. Role PERQ is looking for a ---Marketing Events Specialist--- to own the discovery, planning and execution of our events program, including in-person and online events. Our events program, focused on prospects and customers, is measured by lead generation, positive ROI, and enhanced client experiences. This individual will be a highly motivated, organized, and passionate professional with proven ability to collaborate cross functionally with key stakeholders, create cohesive brand awareness and experiences, and have the ability to interact with current clients and partners. The Marketing Events Specialist will be responsible for the coordination, research and execution of all events, including travel details, staffing, and ultimately the amount of leads/bookings generated from a given event. This position reports into PERQ---s Customer Marketing Manager, who has extensive event experience and will be able to mentor someone newer to the role. Responsibilities Work with manager to develop annual events strategy. This includes making decisions on events based on target market, budget, right-fit audience/company size density, internal bandwidth, and speaking potential Plan and execute against event activities including webinars, social hours, educational seminars, invited speaking engagements, trade shows and conferences. Work closely with outside vendors, industry associations, partners and current clients to execute events Collaborate with demand generation manager to execute multi-channel lead generation strategies for event demand generation campaigns, messaging and follow up cadence Work closely with sales team to enable them around event strategy, including on-site staffing, schedule, and post-event follow up Maintain current knowledge of product offering and value props to ensure targeted and relevant event experiences Own and manage annual budgets related to the event program and work within budget to produce positive ROI Develop and report on relevant metrics to analyze and evaluate the effectiveness of events programs and drive continuous improvement to meet ROI targets. Knowledge, Skills & Abilities Energetic and engaging individual with the ability to control a room Self-motivated, ability to work independently and motivate colleagues Ability to prioritize tasks to achieve goals Excellent follow up skills and professionalism Excellent written and verbal communication skills Proficient with Microsoft Word, Excel, PowerPoint, Outlook, common web browser applications, and Clickup or a similar project management software Strong organizational, scheduling, planning and prioritizing abilities. Able to manage multiple tasks and responsibilities with a high degree of flexibility. Previous experience working cross departmentally and owning projects beginning to end to achieve desired outcomes Interest in creating ---experiences--- that positively promote the brand and have engaging customer interaction Requirements Bachelor---s degree from an accredited college or university or equivalent professional experience 2-3 years of marketing or event experience Willingness to travel as needed Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Keywords: PERQ, Indianapolis , Marketing Event Specialist, Advertising , Indianapolis, Indiana