Marketing Specialist II - B2C

Company: UnitedHealth Group
Location: Indianapolis
Posted on: June 25, 2022

Job Description:

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration, and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm) You will enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities:

• Execute measurable B2C marketing campaigns and tactics from inception to in market (e.g., timelines, creative development, budgets, etc.)
• Partner with creative resources and agencies to create, revise and version campaign and materials content to drive key business outcomes
• Effectively navigate legal and regulatory environment to execute elements that align with business requirements while motivating consumer behavior
• Develop, manage, and maintain relationships with internal stakeholders and keep them informed about campaign plans, results, and status of key initiatives
• Proof and test marketing materials on existing and new platforms What are the reasons to consider working for UnitedHealth Group? - Put it all together - competitive base pay, a full and comprehensive benefit program, performance rewards, and a management team who demonstrates their commitment to your success. -Some of our offerings include:
  • Paid Time Off which you start to accrue with your first pay period plus 8 Paid Holidays
  • Medical Plan options along with participation in a Health Spending Account or a Health Saving account
  • Dental, Vision, Life& AD&D Insurance along with Short-term disability and Long-Term Disability coverage
  • 401(k) Savings Plan, Employee Stock Purchase Plan
  • Education Reimbursement
  • Employee Discounts
  • Employee Assistance Program
  • Employee Referral Bonus Program
  • Voluntary Benefits (pet insurance, legal insurance, LTC Insurance, etc.)
  • More information can be downloaded at: - You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications:
    • Bachelor's Degree
    • 3+ years performance marketing experience (e.g., target persona and journey mapping, CRM & data strategies, content management, marketing automation, product marketing, digital marketing, market research, account-based marketing, and end to end campaign management)
    • Experience influencing cross-functional teams without formal authority
    • Experience working with agencies and creative resources
    • Intermediate proficiency level in the MS office suite of Products (PowerPoint, Excel, Word)
    • Full COVID-19 vaccination is an essential requirement of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all -federal, state, -and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to -employment to ensure compliance Preferred Qualifications: -
      • Prior Healthcare or Financial Services marketing experience
      • Experience in WorkFront
      • Exceptional organizational skills with ability to execute on multiple projects and effectively establish priorities
      • B2C Marketing experience
      • Ability to be flexible and work with ambiguity
      • Strong written and oral communication skills
      • Ability to thrive in a performance-based marketing environment
      • Experience in navigating complex legal and regulatory requirements To protect the health and safety of our workforce, patients, and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state, and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment. Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So, when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm) *All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy. Colorado, Connecticut or Nevada Residents Only: -The salary range for Colorado residents is $66,100 to $118,300. The salary range for Connecticut / Nevada residents is $72,800 to $129,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives - Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group -is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. Keywords: Marketing specialist, B2C, remote, telecommute, work from home, work at home, WFH, WAH, hiring immediately, #RPO

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