Digital Marketing Manager
Company: Kittle Property Group
Location: Indianapolis
Posted on: January 26, 2023
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Job Description:
Full TimeSalary: $60,000 annuallyEXPECTATIONS FOR ALL
EMPLOYEESSupports the organization's mission and values by
exhibiting the following behaviors: excellence and competence,
collaboration, innovation, respect, personalization, commitment to
our community, accountability and ownership.POSITION
SUMMARYResponsible for implementing and overseeing digital
marketing strategies provided by the Senior Director of Marketing.
Responsibilities also include maintaining and updating websites (
content and plugins), management of Marketing's Help Desk Ticketing
System (FreshDesk), each property's online reputation, identity,
and overall online marketing efforts. This role manages the digital
marketing channel, not personnel. This role is also responsible for
learning, owning, and becoming the in-house expert for our Rent
Cafe platform.ESSENTIAL DUTIES AND RESPONSIBILITIES? Work with the
team to implement quality content for the website and other digital
channels that engage desired audiences and build brand recognition
across a diverse portfolio.? Conducting research to analyze
competitive landscape, market trends and customer behavior and
preparing reports by collecting, summarizing and analyzing data.?
Continually seeking and researching new sources of prospective
customers while providing recommendations to marketing leadership.?
Support the Marketing Director in establishing and evaluating a
marketing strategy and plan by analyzing and assembling forecasts,
updating calendars, organizing, and planning promotional
presentations.? Communicating campaign deliverables, objectives and
timelines to onsite teams while providing instructions for
promotion or use? Strong interest and aptitude in developing and
maintaining websites.? Verify and gain ownership of all properties
on all Internet Listing Systems in order to ensure that all
potential leads are viewing up-to-date information (ex: Phone
Number, Email, Address, etc---).? Work with our properties and
vendors to create a fluid experience for our online prospects and
current residents? Work with all the internal disciplines in
multiple geographical locations to update web content.? Responsible
for building and helping to maintain multiple websites.? Manage the
changes and updates to all WordPress websites (100+)? Conduct
regular and ongoing content analysis of the website.? Manage google
analytics integration to websites.? Manage web content management
system.? Manage redesign of site templates and directory structure,
incorporating new functionality as needed? Must be willing to pivot
to meet business demand and accept new responsibilities as
neededQUALIFICATIONS/SKILLS & KNOWLEDGE REQUIREMENTS? Basic
knowledge of HTML.? At least 1-3 years of professional experience
in maintaining and developing websites.? A combination of education
and experience is acceptable.? MUST be willing and able to learn
and own the Rent Cafe process.? A basic understanding of paid,
owned, and earned media strategies.? Excellent writer for website
content.? Excellent project management skills, including adhering
to project production schedules and prioritizing a large number of
tasks.? Excellent interpersonal skills, with the ability to build
excellent working relationships to attain goals.? Strong
organizational skills, with the ability to work under pressure and
tight deadlines.? Self-motivated, confident, energetic, and an idea
generator.? Strong analytical and critical thinking skills.?
Adaptable, with the ability to learn new skills quickly.?
Proficiency with computer applications including Microsoft Office,
Adobe Acrobat, and project management/software systems.? Excellent
writer for website content.? Excellent project management skills,
including adhering to project production schedules and prioritizing
a large number of tasks.? Excellent interpersonal skills, with the
ability to build excellent working relationships to attain goals.?
Strong understanding of Help Desk Ticketing Systems? Solid
understanding and ability to work with WordPress or other website
platforms? Comprehensive understanding of all popular and "up and
coming" social media platforms? Experience in customer service and
addressing/responding to reviews? Good grasp of Web Analytics and
Search Engine OptimizationON-THE-JOB TRAINING REQUIREMENTS:?
NAA/IAA Conventions, Marketing Conventions, Online Marketing
Conventions, etc.? Ongoing professional development (Reputation
Management, Marketing Certifications, and Training)PHYSICAL
DEMANDS:? Able to push, pull, lift or carry objects up to 15 pounds
for the dissemination of documents/supplies.? Frequently walk, sit
and stand for prolonged periods of time.? Ability to operate
personal computers and other standard equipment (telephone, copy
machine, etc)? Ability to operate audio/visual equipment?
Occasionally must sit and reach with hands/arms.? Continuously able
to concentrate on fine detail with constant interruption.? Close
and distance vision is required? Up to 10% TravelWORK ENVIRONMENT:?
Normally works in an environment with moderate noise.? Flexible
work schedule
Keywords: Kittle Property Group, Indianapolis , Digital Marketing Manager, Advertising , Indianapolis, Indiana
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