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Digital Marketing Specialist

Company: Author Solutions
Location: Indianapolis
Posted on: May 19, 2019

Job Description:

At Author Solutions, the world leader in supported self-publishing, we help authors publish the books they have always dreamed of publishing - more than 225,000 authors and more than 300,000 books. We have served authors on every continent and in more than 120 countries around the globe. We provide the technology and services that make publishing easy, affordable, and available to anyone, anyway, anywhere, anytime. At Author Solutions, we empower authors to write, publish and share books that enrich readers' lives around the world. The Author Learning Center is a unique online education site that provides the content, connections and tools to help writers and authors reach their goals no matter where they are in their publishing journey. This mission serves as the foundation for you to meet expectations of customers both external and internal. A professional presentation is imperative and the expectation is that you will perform your job with enthusiasm, attention to detail, care and reliability. The Digital Marketing Specialist supports the Author Learning Center (ALC) marketing efforts by conceptualizing, writing, and editing marketing communications related to content creation, page design for the site and social media planning, execution and reporting. Copywriting, editing and understanding how design drives results are critical aspects of the position and play a pivotal role in ensuring projects related to the Author Learning Center are of professional quality and completed on schedule. The Digital Marketing Specialist is part of the ALC team but may interact with other internal marketing teams and other company departments as needed. This position allows the opportunity to work remotely, with a requirement to be in the north side Indianapolis office once a week. Primary Responsibilities:
Writing and Deployment
---Write copy for content to help drive traffic to the site.
---Write landing page copy as needed.
---Write and edit copy for print materials as needed.
---Write copy utilizing a distinct and consistent voice for the Author Learning Center.
---Write copy with strong attention to detail and adherence to proper spelling, grammar, punctuation, and styles.
---Review copy using checklist and format copy according to a style guide while adhering to internal review process.
---Proofread and edit regularly with team members.
---Maintain accurate and organized information and files.
---Consider laws governing copy such as registered and trademarked symbols, country of origin, and spam.
Social Media Management
---As part of overall acquisition and retention plan, create regular social media posts to help create awareness and drive registrations.
Analysis and Measurement
---In conjunction with manager, do analysis of campaign effectiveness and make changes and recommendations in light of findings.
---Understand and use analytical tools available for online campaigns.
Research
---Have interest in industry best practices for lead generation and social media.
---Have strong interest in veracity of claims and be willing to fact-check.

Qualification Requirements:
Bachelor's degree in Marketing, Communications or related field preferred. 1-2 years related experience preferred. Superior knowledge of AP and Chicago writing styles, Microsoft office including Word, Excel, Outlook and Internet Explorer. Previous experience with Active Campaign and Meet Edgar a plus.

Keywords: Author Solutions, Indianapolis , Digital Marketing Specialist, Advertising , Indianapolis, Indiana

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