Digital Marketing Specialist
Company: Author Solutions
Posted on: May 19, 2019
At Author Solutions, the world leader in supported self-publishing,
we help authors publish the books they have always dreamed of
publishing - more than 225,000 authors and more than 300,000 books.
We have served authors on every continent and in more than 120
countries around the globe. We provide the technology and services
that make publishing easy, affordable, and available to anyone,
anyway, anywhere, anytime. At Author Solutions, we empower authors
to write, publish and share books that enrich readers' lives around
the world. The Author Learning Center is a unique online education
site that provides the content, connections and tools to help
writers and authors reach their goals no matter where they are in
their publishing journey. This mission serves as the foundation for
you to meet expectations of customers both external and internal. A
professional presentation is imperative and the expectation is that
you will perform your job with enthusiasm, attention to detail,
care and reliability. The Digital Marketing Specialist supports the
Author Learning Center (ALC) marketing efforts by conceptualizing,
writing, and editing marketing communications related to content
creation, page design for the site and social media planning,
execution and reporting. Copywriting, editing and understanding how
design drives results are critical aspects of the position and play
a pivotal role in ensuring projects related to the Author Learning
Center are of professional quality and completed on schedule. The
Digital Marketing Specialist is part of the ALC team but may
interact with other internal marketing teams and other company
departments as needed. This position allows the opportunity to work
remotely, with a requirement to be in the north side Indianapolis
office once a week. Primary Responsibilities:
Writing and Deployment
---Write copy for content to help drive traffic to the site.
---Write landing page copy as needed.
---Write and edit copy for print materials as needed.
---Write copy utilizing a distinct and consistent voice for the
Author Learning Center.
---Write copy with strong attention to detail and adherence to
proper spelling, grammar, punctuation, and styles.
---Review copy using checklist and format copy according to a style
guide while adhering to internal review process.
---Proofread and edit regularly with team members.
---Maintain accurate and organized information and files.
---Consider laws governing copy such as registered and trademarked
symbols, country of origin, and spam.
Social Media Management
---As part of overall acquisition and retention plan, create
regular social media posts to help create awareness and drive
Analysis and Measurement
---In conjunction with manager, do analysis of campaign
effectiveness and make changes and recommendations in light of
---Understand and use analytical tools available for online
---Have interest in industry best practices for lead generation and
---Have strong interest in veracity of claims and be willing to
Bachelor's degree in Marketing, Communications or related field
preferred. 1-2 years related experience preferred. Superior
knowledge of AP and Chicago writing styles, Microsoft office
including Word, Excel, Outlook and Internet Explorer. Previous
experience with Active Campaign and Meet Edgar a plus.
Keywords: Author Solutions, Indianapolis , Digital Marketing Specialist, Advertising , Indianapolis, Indiana
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