Global Campaign Marketing Manager

Company: Beckman Coulter Life Sciences
Location: Indianapolis
Posted on: May 24, 2020

Job Description:

The Global Marketing Manager joins a team of marketers who are passionate about the buyers journey and continually push the creative envelope. We are storytellers. We are results-oriented. We are data driven. In this role, you will design and execute integrated marketing campaigns that span the full buyers journey, providing insights through content to prospective buyers. You will drive demand generation, filling the sales funnel with quality, sales-ready leads that convert to revenue. Working with partners across the globe, you will facilitate the deployment and execution of your campaigns in every major geo.

Key responsibilities:

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• Lead the development and execution of the global integrated marketing plan that results in increased share, sales and profit growth
• Articulate technical content into meaningful customer messaging and convey creative direction
• Execute tactics through traditional and digital channels including: web, email, social, trade show, telemarketing, webinar, and publications
• Adapt content to different target customer personas and segments
• Maintain a deep understanding of your target market segment and key personas through VoC (voice of customer)
• Core member of new product commercialization teams
• Partner effectively with key stakeholders in sales, quality and regulatory, digital marketing, product management, and R&D
• Measure and evaluate key performance indicators (KPIs) such as leads generated, quality, revenue and customer engagement by tactic
  
  Qualifications:
  
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  • Bachelors degree in field with 9+ years of experience, or Masters degree in field with 7+ years, or Doctoral degree in field with 4+ years
  • Proven experience and expertise in developing global integrated marketing campaigns and execution through multiple channels and tactics
  • Proven experience with copy writing, messaging, and segmentation, and the ability to create a story through messaging that follows a complete buyers journey cycle
  • Working knowledge of digital tactics/platforms such as email, PPC, SEO, and marketing automation
  • Experience developing and managing and marketing events including; tradeshows, webinars, and user group meetings
  • Proven success at marketing high value, solution based platforms (hardware, consumables, software, service, support).
  • B to B environment with multiple customer level decision makers, gatekeepers, and influencers.
  • Demand generation expertise
  • An ability to effectively manage creative resources. Including: translating business objectives into strategy briefs and then leading agency work to deliver on the brief, including the evaluation of work at each stage of development.
  • Metric and performance driven
  • Team player and ability to liaise with multiple cross functions, driving alignment
  • Desire to be part of a growing organization with a focus on collaboration
  • Comfort in a multi-national & time-zone work environment
  • Results orientation with a bias for action
  • Comfortable in a large organization with a matrix structure
  • High energy with a passion for continuous improvement
  • Ability to influence without authority
  • 5+ years of experience with marketing automation and email campaign management
  • 3+ years B2B digital marketing, messaging, content development, customer journey
  • 3+ years Database management and marketing
  • Bachelors Degree Required
  • Regulated industry experience preferred
    
    Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The EEO is the Law poster is available here.

Keywords: Beckman Coulter Life Sciences, Indianapolis , Global Campaign Marketing Manager, Executive , Indianapolis, Indiana