Global Marketing Director

Company: Movement Search & Delivery
Location: Indianapolis
Posted on: February 22, 2021

Job Description:

We are conducting a confidential search for a Global Marketing Director with a company that is a global supplier of advanced technology components untilized for multiple commercial, residential, and industrial applications. This is a direct-hire position, it is based in the Midwest, and has the potential to be remote/co-located.This Sr.-level position will be part of the Executive Management team and be responsible for advancing the organization's growth by penetrating new verticals and adjacent market segments. By leveraging the core technology strengths you will develop the roadmap for solutions to generate new revenue streams. This role will be instrumental in building business in Europe and Asia Pacific in addition to growing the strong footprint in the Americas.Key responsibilities include:? Scope and lead research projects on customers (qualitative interviews, quantitative studies - either internally led or via agencies) to identify key customer needs, competitive landscape, trends, market sizing, perception of our products/ brands vs. competition; conduct research on our channel in terms of what our products/ brands mean to VARs/ installers/ distributors? Assess customer needs, insights to develop global segmentation, determine target segments, brand strategy, architecture, positioning, develop strong value propositions and maximize value of our brands; conduct strategy workshops to deploy around the world? Once strategy is developed, define the investment roadmap, and drive the implementation of roadmap to address customer needs? Well versed with stage gate process as part of portfolio management, collaborate with BUs to determine portfolio roadmaps for target segments? Build foundations for pricing strategy across our product lines in alignment with brand strategy? Oversee the development and execution of messaging, downstream marketing programs, campaigns in collaboration with BU marketing teams; Lead and execute impactful product launches through integrated marketing planning? Develop go-to-market strategy in close coordination with BUs (e.g., sales strategy, pricing, campaigns, product launches, positioning vs. competition)This is a high-profile position, offering an excellent opportunity for continued advancement.Candidates should possess the following qualifications:* Bachelors degree required / advanced degree preferred* 7+ years in a marketing leadership roles* Experience developing product road maps for technical products/systems* Successful track record in strategy development, upstream and downstream marketing with global scope and strategic marketing experience* Strong finance and business acumen* Self-motivated and self-directed

Keywords: Movement Search & Delivery, Indianapolis , Global Marketing Director, Executive , Indianapolis, Indiana