Global Marketing Director
Company: Movement Search & Delivery
Location: Indianapolis
Posted on: February 22, 2021
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Job Description:
We are conducting a confidential search for a Global Marketing
Director with a company that is a global supplier of advanced
technology components untilized for multiple commercial,
residential, and industrial applications. This is a direct-hire
position, it is based in the Midwest, and has the potential to be
remote/co-located.This Sr.-level position will be part of the
Executive Management team and be responsible for advancing the
organization's growth by penetrating new verticals and adjacent
market segments. By leveraging the core technology strengths you
will develop the roadmap for solutions to generate new revenue
streams. This role will be instrumental in building business in
Europe and Asia Pacific in addition to growing the strong footprint
in the Americas.Key responsibilities include:? Scope and lead
research projects on customers (qualitative interviews,
quantitative studies - either internally led or via agencies) to
identify key customer needs, competitive landscape, trends, market
sizing, perception of our products/ brands vs. competition; conduct
research on our channel in terms of what our products/ brands mean
to VARs/ installers/ distributors? Assess customer needs, insights
to develop global segmentation, determine target segments, brand
strategy, architecture, positioning, develop strong value
propositions and maximize value of our brands; conduct strategy
workshops to deploy around the world? Once strategy is developed,
define the investment roadmap, and drive the implementation of
roadmap to address customer needs? Well versed with stage gate
process as part of portfolio management, collaborate with BUs to
determine portfolio roadmaps for target segments? Build foundations
for pricing strategy across our product lines in alignment with
brand strategy? Oversee the development and execution of messaging,
downstream marketing programs, campaigns in collaboration with BU
marketing teams; Lead and execute impactful product launches
through integrated marketing planning? Develop go-to-market
strategy in close coordination with BUs (e.g., sales strategy,
pricing, campaigns, product launches, positioning vs.
competition)This is a high-profile position, offering an excellent
opportunity for continued advancement.Candidates should possess the
following qualifications:* Bachelors degree required / advanced
degree preferred* 7+ years in a marketing leadership roles*
Experience developing product road maps for technical
products/systems* Successful track record in strategy development,
upstream and downstream marketing with global scope and strategic
marketing experience* Strong finance and business acumen*
Self-motivated and self-directed
Keywords: Movement Search & Delivery, Indianapolis , Global Marketing Director, Executive , Indianapolis, Indiana
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