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Marketing Director (Hybrid work environment)

Company: JX Enterprises, Inc
Location: Indianapolis
Posted on: August 7, 2022

Job Description:

Marketing Director (Hybrid work environment) Indianapolis
JX Truck Center - Indianapolis
4255 S Harding St
Indianapolis, IN 46217, USA
JX Truck Center - Indianapolis
4255 S Harding St
Indianapolis, IN 46217, USA
The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.Essential Duties and Responsibilities:

  • Oversees the daily workflow of the department.
  • In conjunction with the company President, develop and oversee company branding strategies.
  • Collaborate with senior executives to develop growth plans for the organization.
  • Monitor efforts to develop and enrich the customer experience.
  • Lead the marketing team in the creation of PR opportunities and releases.
  • Direct and implement the organization's advertising and promotional activities:
    • Conceptualize, design, layout and produce digital and print designs, displays and promotional material. Develop graphics and layouts for logos, websites and products.
    • Prepare effective advertising campaigns based on market research.
    • In collaboration with key individuals, create and manage outbound email campaigns.
    • Review artwork prepared by others for accuracy, clarity, quality, content and completeness, ensuring graphic standards have been met or exceeded.
    • Manages company website, social media and intranet:
      • Develop web strategy, web design, web analytics and basic web maintenance.
      • Lead the video production initiative to add several video offerings to company websites and social media channels.
      • Strategically establish and lead the company's social media presence.
      • Work with Communications Specialist on creating social media content calendars.
      • Oversee content management and creation for company website and online apparel store.
      • Manage and maintain company intranet using Google Sites.
      • Marketing Analysis:
        • Report on effectiveness of digital advertising, company website, and other company listings and programs; gather metrics for weekly and monthly reporting.
        • Collaborate with Marketing Analyst to review and analyze data and market trends to identify and recommend effective marketing approaches
        • Other duties as assigned.The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.Minimum Qualifications:
          • Bachelor's degree in Business Administration, Marketing, or related field required; Masters degree preferred.
          • At least ten years of experience in marketing is required.
          • Excellent verbal and written communication skills.
          • Thorough understanding of marketing strategies and practices.
          • Excellent interpersonal and customer service skills.
          • Excellent organizational skills and attention to detail.
          • Strong analytical and problem-solving skills.
          • Strong supervisory and leadership skills.
          • Proficient with Google Office Suite and related marketing software.
          • 10% travel to our dealership locations.JX Enterprises, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. -

Keywords: JX Enterprises, Inc, Indianapolis , Marketing Director (Hybrid work environment), Executive , Indianapolis, Indiana

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