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Associate Director Digital Marketing eCommerce - Telecommute

Company: UnitedHealth Group
Location: Indianapolis
Posted on: November 26, 2022

Job Description:

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)



You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.



If you want to achieve more in your mission of health care, you have to be really smart about the business of health care. Challenge yourself, your peers and our industry by shaping what health care looks like and doing your life's best work.



We're creating opportunities in every corner of the health care marketplace to improve lives while we're building careers. And that means continuous career growth opportunities for you. While we support you with the latest tools, advanced training and the combined strength of high caliber co-workers, you can continue on following the path of your life's best work.



If you want to achieve more in your mission of health care, you have to be really smart about the business of health care. Challenge yourself, your peers and our industry by shaping what health care looks like and doing your life's best work.



In this role you will be responsible for developing marketing, merchandising, and creative strategies and tactics to promote and sell the ""Web experience"" from the viewpoint of the customer. Develops affiliated programs designed to increase exposure to and business from the target audience. Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the ecommerce goals. Manages the implementation of e-commerce marketing programs and analyzes their effectiveness. Develops and manages relationships with key Digital Marketing partners.



Primary Responsibilities:


  • Anticipates emerging customer needs and proactively develops solutions to meet them.
  • Develops Digital Marketing strategy including Paid Search, Display, and Social campaigns, and implements strategy with key partners both internal and external.
  • Serves as a key resource on complex and/or critical issues.
  • Develops and manages business plans to achieve objectives
  • Solves complex problems and develops innovative solutions.
  • Participate in the development of business strategy
  • Reviews work performed by others and provides recommendations for improvement.
  • Translates highly complex concepts in ways that can be understood by a variety of audiences
  • May lead functional or segment teams or projects.
  • Influences senior leadership to adopt new ideas, products, and/or approaches
  • Motivates and inspires other team members.




    You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
    Required Qualifications:


    • 3+ years with Digital Marketing experience
    • Ability to identify and engage applicable stakeholders to drive development of eCommerce strategies and plans
    • Gather feedback from applicable internal stakeholders on their business goals and objectives
    • Gather feedback from end users on their needs related to the eCommerce and digital experience
    • Participate in ideation activities to identify and address short- and long-terms needs of the business and target audiences
    • Design strategies and tactics to create digital solutions and drive users to those solutions
    • Develop, manage and/or implement projects plans to execute established strategies
    • Ensure understanding and proper implementation of eCommerce strategies and plans
    • I understand this role requires me to be fully vaccinated for COVID-19, to provide proof of vaccination prior to beginning employment and that I will abide by this requirement




      Preferred Qualifications: -


      • Analytics tools such as Google Analytics and/or Adobe Analytics
      • Consumer journey mapping




        To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies now require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles require full COVID-19 vaccination as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.



        Careers with UnitedHealthcare. -Let's talk about opportunity. Start with a Fortune 5 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that's second to none. This is no small opportunity. It's where you can do -your life's best work.(sm)



        *All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.



        Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is -$97,300 to $176,900. The salary -range for Connecticut/Nevada residents is -$97,300 to $176,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.



        For more information on our Internal Job Posting Policy, .





        -Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. - - - - -



        UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. - - -





Keywords: UnitedHealth Group, Indianapolis , Associate Director Digital Marketing eCommerce - Telecommute, Executive , Indianapolis, Indiana

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