Digital Communications Manager, Ford Pro

Company: Ford Motor Company
Location: Indianapolis
Posted on: November 26, 2022

Job Description:

Job DescriptionAre you ready to help lead Ford into a software-defined, electric future? Are you a skilled social media pro passionate about technology and making an impact on working people and the cities in which we live? If so, Ford Pro wants to hear from you.Ford is continuing to transform its global automotive business, accelerating the development and scaling of breakthrough electric, connected vehicles. In May 2021, Ford President and CEO Jim Farley introduced the Ford+ plan, calling it the companys biggest opportunity for growth and value creation since Henry Ford scaled production of the Model T. As part of the Ford+ plan, Ford is creating distinct, but strategically interdependent, businesses Ford Blue, Ford Model e, and Ford Pro to drive growth and value creation.Ford Pro is leveraging the power of data and its unique ecosystem of software, charging, services and financing to redefine what a commercial vehicle can do powering businesses large and small into a new digital age. The growing Ford Pro communications team is looking for a social media manager to leverage our executives presence on social media to raise awareness of how Ford Pro is accelerating productivity and sustainability for businesses and governments around the world.Key responsibilities include:

• Develop creative social content that raises awareness of Ford Pros thought leadership
• Manage key leaders social media calendar, ensuring a steady drumbeat of strategic content is issued across channels such as LinkedIn, Twitter and Tic Tok
• Apply proven skills to create, develop and execute social strategies and tactics that reflect channel differentiation and day-to-day communication needs
• Daily social media engagement including responses, sharing content and social listening.
• Partner with agency and internal team members to source and/or create content, providing detailed shot lists and briefs
• Identify and develop a strategy to engage influencers on key topics such as electrification, and then work to execute the program
• Ability to condense social metrics into presentations on a weekly, monthly, quarterly and yearly basis looking at growth on both paid and organic strategies. Provide recommendations to optimize campaigns.
• Seek new and innovative ways to reach key audiences on social media channels
• Stay current on social media and platform best practices; distribute those learnings to internal teams to guide content planning and creative developmentBasic Qualifications:
  • 5+ years of consulting or client-side experience managing executive social media channels for a mid- to large-sized global brand
  • Excellent writer
  • Bachelors degree in communications, journalism, marketing, or a related fieldPreferred Qualifications:
    • Expert with social media channels, including Twitter, LinkedIn, TikTok and other emerging channels/platforms.
    • This position sits within the Ford Pro Communications team and alongside Ford Pro Marketing. Collaboration and teamwork are essential and being a true partner will be of utmost importance.
    • Ability to work in a fast-paced environment, build credibility with collaborators, work independently, and be proactive
    • Strong organizational and time-management skills, including the ability to prioritize projects and meet deadlines
    • Proven examples of social media analytic tools including reporting, analysis, and results tracking over time.Requisition ID : 2899

Keywords: Ford Motor Company, Indianapolis , Digital Communications Manager, Ford Pro, Executive , Indianapolis, Indiana