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Vice President, Loyalty

Company: Simon Property Group
Location: Indianapolis
Posted on: January 27, 2023

Job Description:

Job Location:Corporate IndianapolisPRIMARY PURPOSE:The Vice President of Loyalty Programs is responsible for the strategic oversight, marketing and enhancement of Simon's loyalty programs. This position reports directly to the Chief Marketing Officer.PRINCIPAL RESPONSIBILITIES:The successful candidate's responsibilities will include, but not be limited to:

  • Oversee the development, execution, growth and marketing of Simon's loyalty programs.
  • Guide and collaborate with creative departments, including brand management and creative services, to develop all marketing materials for loyalty programs.
  • Develop and executive strategic initiatives to engage and increase our member base.
  • Build mutually beneficial long-term relationships with consumers.
  • Plan, develop and execute events and promotions to drive new enrollments into our loyalty programs across all centers.
  • Partner with third parties to enhance the member value proposition.
  • Develop analytic capabilities to create measurable insights and data to track the success of the programs.
  • Partner with internal departments to create training materials that empower field staff to drive enrollments at a local level.
  • Manage budget and P&L for all loyalty programs.
  • Maintain brand standards and ensure compliance across all marketing and communications channels.
  • Identify competitors and evaluate their strategies and positioning and devise counterstrategies.MINIMUM QUALIFICATIONS:
    • Blend of strategic, business, communication, creative, marketing, technical and project management skills
    • Bachelor's degree in Marketing, Communications, or related field
    • 5+ years' experience in loyalty programs, with demonstrated success in member acquisition and engagement
    • Retail experience a plus
    • Demonstrated excellence in writing, proofreading and editing
    • Outstanding communication, presentation, leadership skills and executive presence with ability to manage expectations at all levels of the organization
    • Critical thinker and problem-solving skills
    • Results-oriented, ability to manage high volume workload under strict deadlines
    • Sense of ownership and pride in your performance and its impact on company's success

Keywords: Simon Property Group, Indianapolis , Vice President, Loyalty, Executive , Indianapolis, Indiana

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