Marketing Manager - Product and Services

Company: OneAmerica
Location: Indianapolis
Posted on: May 27, 2023

Job Description:

At OneAmerica, we deliver on promises when customers need us most.We believe the best way to serve our customers is to know that every individual, employee, family and business we work with has unique personal and financial goals.We keep our promises, so we can help them achieve their goals and realize their definition of financial success.

Job Summary

The Marketing Manager - Product & Services will be responsible for creation and execution of outcome-driven marketing strategies at the project or program level with clearly defined goals, personas, journey touchpoints, tactical plan for marketing experience, tactical plan for distribution/enterprise deployment and KPIs and data analysis associated with each goal. Responsible for development, execution, review, upkeep and evolution of consumer marketing experiences and associated collateral, including but not limited to website content, promotional and lead generation landing pages, annual updates, print and web ads, social media, Annual Report, emails, brochures, fliers, etc. Leading project teams through development, execution, deployment and review of these marketing strategies and ensuring alignment to business outcomes.

Primary duties may include, but are not limited to:

• Development, execution, review, upkeep and evolution of consumer marketing experiences and associated collateral, including but not limited to website content, promotional and leaden landing pages, annual updates, print and web ads, social media, Annual Report, emails, brochures, fliers, etc.
• Creation of outcome-driven marketing strategies at the project, program or enterprise level with clearly defined goals, personas, journey touchpoints, tactical plan for marketing experience, tactical plan for distribution/enterprise deployment and KPIs and data analysis associated with each goal.
• Pro-actively identifying business and marketplace opportunities.
• Leading project teams in Accountable role to achieve business outcomes.
• Responsible for aligning team members, creating clarity around marketing experiences and business needs and rallying the team using collaboration and clearly set vision to create exceptional results while growing people.
• Responsible for negotiating on behalf of team to achieve desired business outcomes, working with partners in the business and EMC to create clarity and awareness of current work and leading teams through hurdles in the work.
• Effectively communicating with stakeholders on small work, projects and large-scale programs and initiatives.
  
  Job Requirements
  
  Required Education and/or Certifications
  
  
  • Bachelor's degree in marketing, Advertising, Communications or English preferred
    
    Recommended Education and/or Certifications
    
    
    • MA/MS in Marketing, Communications, or related field. Dynamic, agile learner driven by curiosity and motivated by daily deadlines. Excellent written and verbal skills, time management, decision-making, organizational and problem-solving skills. Strategic marketer with a track record of success in developing measurable campaigns that drive audience engagement.
      
      Required Work Experience
      
      
      • At least 5 years of experience with B2C marketing required, 3+ years digital marketing experience required.
      • Or any combination of education and experience which would provide an equivalent background
        
        Salary Band: 06B
        
        This selected candidate will be expected to work a Hybrid work arrangement. The candidate will also be expected to physically return to the office in CA, WI, IN or ME as business needs dictate or for team-building and collaboration.
        
        If you are offered and accept this position, please be advised that OneAmerica does not have any offices located in the State of New York and OneAmerica associates are not permitted to work remotely in the State of New York.
        
        Disclaimer:OneAmerica is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
        
        For all positions:
        
        Because this position is regulated by the Violent Crime Control and Law Enforcement Act, if an offer is made, applicants must undergo mandated background checks as a condition of employment. Such background checks include criminal history. A conviction is not necessarily an absolute bar to employment. Consistent with applicable regulatory guidelines and law, factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered.
        
        To learn more about our products, services, and the companies of OneAmerica, visit oneamerica.com/companies.

Keywords: OneAmerica, Indianapolis , Marketing Manager - Product and Services, Executive , Indianapolis, Indiana