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Vice President of Demand Generation

Company: emarsys
Location: Indianapolis
Posted on: February 16, 2019

Job Description:

In this role, you will focus on crafting a successful global demand generation strategy that will ultimately achieve business revenue targets using a variety of tactics and a strong reliance on data analysis. You will be passionate about amplifying customer acquisition, developing sales funnels, and working in a dynamic environment. You will act as the owner of the "math of marketing" and will be committed to growing overall conversion to meet, and exceed, company targets. YOUR AREA OF RESPONSIBILITIES

  • Serve as subject matter authority on engagement, performance, and Return on Investment metrics
  • Lead and develop a team of marketing professionals to achieve key business metrics including leads, MQLs, SALs, opportunities, and closed business
  • Identify and implement effective growth opportunities in terms of lead generation and website traffic
  • Drive clear and constant communication of goals and success metrics to the organization to ensure consistency and accountability
  • Continuously measure the performance and cost of acquisition per channel and adjust your strategy accordingly to ensure ongoing improvement
  • Enable end-to-end reporting and analytics
  • Define and track lead forecasts and conversion rates
  • Continually optimize program performance and quality by using standard methodologies
  • Forecast lead plans and budget plans that align to company goals YOUR PROFILE
    • 5-7 years experience developing as an authority of demand generation
    • An analytical minded person who is passionate about numbers and data
    • Experience working in, and developing strategy for, a fast-growth technology company
    • Possess the ability to translate business objectives into effective demand generation strategies
    • Collaborate with marketing, sales, client success, and various internal teams to communicate targets and performance
    • Strong project management skills running various sized projects, at a time
    • Ability to work in an ever-changing environment taking input from multiple partners WHAT WE OFFER
      • Join a fresh faced, globally diverse company, with truly impressive cutting-edge machine learning and artificial intelligence (AI) cloud technology
      • A tangible opportunity to build your tech career and work with seriously talented individuals in the industry - both nationally and worldwide
      • An energizing and modern work environment in the heart of Downtown Indianapolis
      • 20 days of annual leave and an attractive bonus structure
      • Casual dress guidelines and an on-site gym

        Keywords: emarsys, Indianapolis , Vice President of Demand Generation, Executive , Indianapolis, Indiana

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