Director Marketing, Sales Growth & Acquisition

Company: Anthem, Inc.
Location: Indianapolis
Posted on: September 15, 2020

Job Description:

Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans - that's one in eight Americans!

We are hard at work re-imagining our marketing organization to focus on bringing Anthem's brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team. Director Marketing, Sales Growth & Acquisition

Location: Indianapolis, IN

Job Family: Marketing

Req #: PS39034-2025

Date Posted: Sep 11, 2020

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Description

SHIFT: Day Job

SCHEDULE: Full-time

Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans - that's one in eight Americans!

We are hard at work re-imagining our marketing organization to focus on bringing Anthem's brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.

Sales Growth & Acquisition Director Marketing: Do you know how to use data and insights to create and influence winning strategies and programs for client acquisition? Can you lead a team in delivering outstanding digital marketing experiences for prospective clients while meeting business objectives? This role is tailored to someone who's excited about proving that the answer to those questions is yes.

Responsible for the marketing planning and execution of growth strategies for prospective local and national clients.

Primary duties include:

* Leading and directing a team of individuals responsible for acquisition campaigns, lead generation efforts, RFP content, finalist meeting support, and consultant relation communications.

* This individual will formulate and oversee short and long term marketing strategies and tactics to grow profitable membership.

* They will recommend changes and adjustments to marketing strategies to increase program effectiveness.

* Hires, trains, coaches, counsels and evaluates the performance of direct reports.

Qualifications

* Requires a BA/BS degree; 8 - 10 years of professional/leadership experience; or any combination of education and experience, which would provide an equivalent background.

* Excellent analytical and negotiation abilities required.

* Excellent managerial and leadership skills required.

* Managed Health care experience preferred.

* Omni-Channel marketing experience highly preferred.

Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.

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Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem. * Requires a BA/BS degree; 8 - 10 years of professional/leadership experience; or any combination of education and experience, which would provide an equivalent background.

* Excellent analytical and negotiation abilities required.

* Excellent managerial and leadership skills required.

* Managed Health care experience preferred.

* Omni-Channel marketing experience highly preferred.

Keywords: Anthem, Inc., Indianapolis , Director Marketing, Sales Growth & Acquisition, Other , Indianapolis, Indiana