Director Marketing, In-force Retention

Company: Anthem, Inc.
Location: Indianapolis
Posted on: September 16, 2020

Job Description:

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Director Marketing, In-force Retention Location: Indianapolis, IN

Job Family: Marketing

Req #: PS39063-2025

Date Posted: Sep 12, 2020

Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!

We are hard at work re-imagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.

Do you know how to use data and insights to create and influence winning strategies and programs for customer retention? Can you lead a team in delivering outstanding digital marketing experiences for prospective and current clients while meeting business objectives? This role is tailored to someone excited about proving that the answer to those questions is yes.

In-force Retention Director of Marketing

Responsible for the marketing strategy, planning, and execution across the current local and national book of business. Primary duties include:

Leading and directing a team of individuals partnering with the product, go-to-market, client management, and other key business partner teams to effectively grow and retain clients.

This individual will lead to product roll-out and enhancement strategies, cross-sell and upsell campaigns, conference strategy, and industry marketing efforts.

This individual will formulate and oversee short and long term marketing strategies and tactics to grow profitable membership.

They will recommend changes and adjustments to marketing strategies to increase program effectiveness.

Hires, trains, coaches, counsels and evaluates the performance of direct reports.

Qualifications

Requires a BA/BS degree; 8 - 10 years of professional/leadership experience; or any combination of education and experience, which would provide an equivalent background.

Excellent analytical and negotiation abilities required.

Excellent managerial and leadership skills required.

Managed Healthcare experienced preferred.

Experience in Omni-channel marketing preferred.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem.

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Keywords: Anthem, Inc., Indianapolis , Director Marketing, In-force Retention, Other , Indianapolis, Indiana