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Director Marketing, In-force Retention

Company: Anthem, Inc.
Location: Indianapolis
Posted on: September 16, 2020

Job Description:

Welcome to the Anthem Careers site! We have been hard at work to improve our job search and application systems to better serve you. It is now easier to find and apply for relevant jobs as well stay connected with Anthem. Here are a few of the updates you may notice:

No more profiles! We no longer require you to create a log in and password to apply for a job and you won't be able to access previously created profiles, but don’t worry – we still have your previous application(s) on file. Due to technical difficulties currently being resolved, the ‘Track Your Job Application Status’ functionality is not available.

Job Alerts – If you had previously registered to receive job alerts and wish to continue to receive these notifications, please re-register by clicking the “job alert” button.

NEW! Didn’t find a job that is right for you? Join a Talent Network to stay informed on news and job opportunities with the Anthem Team!

It is important that you apply using an email address which is unique to you and not shared with a friend, relative, spouse, or significant other. Our recruiting system uses your email address as your unique identifier. If you apply with a shared email address, your application will overwrite any previous applicant record with the same email address. Additionally, please ensure that you use a valid email address, free from typos, as there are a variety of communications which may be sent to the email address with which you apply

Director Marketing, In-force Retention Location: Indianapolis, IN

Job Family: Marketing

Req #: PS39063-2025

Date Posted: Sep 12, 2020

Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!

We are hard at work re-imagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.

Do you know how to use data and insights to create and influence winning strategies and programs for customer retention? Can you lead a team in delivering outstanding digital marketing experiences for prospective and current clients while meeting business objectives? This role is tailored to someone excited about proving that the answer to those questions is yes.

In-force Retention Director of Marketing

Responsible for the marketing strategy, planning, and execution across the current local and national book of business. Primary duties include:

Leading and directing a team of individuals partnering with the product, go-to-market, client management, and other key business partner teams to effectively grow and retain clients.

This individual will lead to product roll-out and enhancement strategies, cross-sell and upsell campaigns, conference strategy, and industry marketing efforts.

This individual will formulate and oversee short and long term marketing strategies and tactics to grow profitable membership.

They will recommend changes and adjustments to marketing strategies to increase program effectiveness.

Hires, trains, coaches, counsels and evaluates the performance of direct reports.

Qualifications

Requires a BA/BS degree; 8 - 10 years of professional/leadership experience; or any combination of education and experience, which would provide an equivalent background.

Excellent analytical and negotiation abilities required.

Excellent managerial and leadership skills required.

Managed Healthcare experienced preferred.

Experience in Omni-channel marketing preferred.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem.

EEO is the Law Please use the links below to review statements of protection from discrimination under Federal law for job applicants and employees.

Anthem, Inc. is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you are an individual with a disability and require a reasonable accommodation to complete the application process, please email Human Resources at ability@icareerhelp.com for further assistance.

*WARNING : Please beware of phishing scams that solicit interviews or promote work-at-home opportunities, some of which may pose as legitimate companies. Please be advised that Anthem will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission here by selecting the ‘Rip-offs and Imposter Scams’ option. Anthem requires a completed online application for consideration of employment for any position.

Keywords: Anthem, Inc., Indianapolis , Director Marketing, In-force Retention, Other , Indianapolis, Indiana

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