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Director Marketing, Member Acquisition & Retention Location:
Job Family: Marketing
Req #: PS38978-2025
Date Posted: Sep 14, 2020
Anthem, Inc is an innovative health company dedicated to
advocating total person health by making insurance simpler. Through
our affiliated companies, Anthem serves more than 106 million
people, including more than 42 million within our family of health
plans – that’s one in eight Americans!
We are hard at work re-imagining our marketing organization to
focus on bringing Anthem’s brand promise to life across all aspects
of the consumer experience. We are eliminating traditional
marketing silos so all Anthem talent is working together to improve
the health and wellness of our members. If you have a passion for a
career that impacts individual lives, we want to speak with you
about joining our marketing team.
Do you know how to use data and insights to create and influence
winning strategies and programs for customer acquisition and
retention? Can you lead a team in delivering outstanding digital
marketing experiences for prospective and current customers while
meeting business objectives? This role is tailored to someone who’s
excited about proving that the answer to those questions is
The successful candidate is responsible for leading the
acquisition and retention team within the Commercial Member
Marketing Organization demonstrating the ability to:
Develop and execute omni-channel experience strategies in member
marketing for Open Enrollment to acquire and retain group
Lead the organization in the identification and deployment of
innovative, forward-thinking marketing experiences that drive
Partner with select accounts to provide consultation for best
marketing experiences across journeys and channels that drive
value, engagement, retention, and acquisition.
Proven leadership, passion for customer satisfaction, an
influential personality, the ability to embrace and lead change,
and a deep commitment to collaboration and inclusion fuel success
in this opportunity. The candidate must have a working knowledge of
marketing technology, performance marketing, SEO, and content
management. Demonstrable experience is required in omni-channel
marketing planning by cost and value, activating insights and data,
directing with an analytical and data-driven mindset, thought
leadership, and people leadership.
This role’s primary duties include, but are not limited to:
Uses customer data and market information to proactively
identify and assess business opportunities to create customer
growth, retention, engagement, and satisfaction.
Directs operations of functional marketing areas that may
include direct marketing, product development, agency management,
marketing research, marketing events, and marketing
Formulates and oversees short- and long-term omni-channel
marketing strategies and tactics to grow and retain profitable
Performs industry and competitive analysis, market sizing and
segmentation analysis, customer value proposition analysis, and
customer experience analysis.
Identifies strategic priorities, collaborates with business
partners to prioritize and execute on the strategic plan, and
evaluates performance to measure results.
Develops and implements metrics to report and monitor progress
Recommends changes and adjustments to market strategies to
increase program effectiveness.
Hires, trains, coaches, counsels, and evaluates the performance
of direct reports.
Requires a BA/BS degree; 8 - 10 years of professional/leadership
experience; or any combination of education and experience, which
would provide an equivalent background.
****Proven Omni channel experience, preferred.
Managed Health care experience helpful.
Excellent analytical, negotiation and presentation abilities
Excellent managerial and change management leadership skills
Anthem, Inc. is ranked as one of America’s Most Admired
Companies among health insurers by Fortune magazine and is a 2019
DiversityInc magazine Top 50 Company for Diversity. To learn more
about our company and apply, please visit us at
careers.antheminc.com. An Equal Opportunity
Please be advised that Anthem only accepts resumes from agencies
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property of Anthem.
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