Digital Strategist

Company: Acxiom
Location: Indianapolis
Posted on: November 16, 2023

Job Description:

The skilled and results-driven Digital Strategist will be tasked with providing expert consulting services to financial services industry clients and potential clients of Acxiom's Digital practice. Reporting to the Client Managing Director, she or he will be a leader both in sourcing and securing new digital and related business opportunities as well as a key participant in the strategy, ideation, and execution of that business. While an individual contributor role, the candidate will need to effectively team, collaborate and manage representatives from all facets of the business including sales, marketing, product development, delivery, and client engagement to lead the creation and promotion of value based digital solutions that fill the digital marketing needs of our clients in this quickly evolving field.

The successful candidate in this role will possess a keen understanding of rapidly changing consumer behavior and trends in the digital marketing space, particularly, but not exclusively, in the financial services industry. Additionally, the candidate in this role should be assertive, innovative, and web & media savvy. The candidate in this role will additionally be a de facto member of Acxiom's Digital team community where they will be able to collaborate and cultivate client digital strategy ideas with other associates in similar or related roles throughout Acxiom. It will also be necessary for this candidate to manage potential opportunities through internal processes; including not only identifying opportunities but any/all work necessary to nurture and advance any opportunities. This would include appropriate engagement with other stakeholders, SME's, and leadership as well as quality communication and certainty of any handoffs to ensure actions are taken to maximize chances to close any new business opportunities.

Responsibilities & Priorities

Build strong, trusting client relationships in the digital & media sectors of clients assigned to you

Collaborate and coordinate to identify, lead, and create business opportunities with various IPG (Acxiom's parent company) agencies and companies, including Kinesso & Matterkind in the advancement of our client's consumption of digital & media-based services

Engage with Acxiom and Client strategic partners to determine solutions and use cases to optimize digital campaign targeting strategy and performance for our clients

Work with client account leadership to identify and implement areas of omnichannel marketing operations best practices for our clients internally and externally

Work with Client Leadership to identify and implement future-proofing solutions related to the loss of industry 3rd party cookies and help convince our clients that Acxiom has solutions to offset this issue

Design digital/CRM strategies inclusive of data capture and activation workflow across the customer journey (e.g., media, client-owned properties, paid media, social media, CRM and offline) for our clients

Stay current on CCPA, Data Privacy, and other regulatory tracking and targeting industry changes

Define and contribute to solutions that meet our client's digital marketing needs including the ability to solution around the majority of the following types of platforms: Content Management System, Campaign Management, Digital Asset Management, Personalization and Targeting, Web Analytics, Mobile applications

Help our clients think holistically for how data and technology can best support their brand media and digital/CRM campaign goals through IPG and Acxiom's products and services

Create data assessments and recommendations regarding available 1P, 2P and 3P data for our clients

Create and maintain strategic marketing planning roadmaps for assigned clients

Assess and recommend audience curation and digital/CRM concepts and constructs, positioning, and communication strategies for our clients

Map existing and design new advertising and digital/CRM experiences based on data, insights, and marketing technology capabilities

Work with analytics and data science to define, create, and present performance metrics, marketing reports, executive dashboards, and measurement requirements for our clients

Ability to communicate, lead and report on critical performance metrics on a regular basis

Firm grasp of and continual research and sharing of emerging digital tools and technologies with account teams and client where appropriate

Create solution proposals including services, timelines, pricing, and business value for our clients

Be or become the email expert for clients.

Guide the client in the use of Prospect Emails, including helping the client understand standard industry guidelines, and privacy concerns.

Take full ownership and accountability regarding Acxiom's engagement with clients from a digital perspective.

Requirements

Bachelor's degree in Marketing, Advertising or related Business discipline required

7+ years' experience working in the digital media buying & planning space with focus on programmatic strategy, execution, and People Based Marketing; experience working with financial service organizations a plus

Possess working knowledge of digital and other content delivery platforms such as marketing clouds, CRM systems, DMP, CDP, Tag Manager, analytics tools, and others, including knowledge of at least one ecosystem of the major providers Adobe, Google, Oracle, SAP, OTT streaming platforms or Salesforce

Working knowledge of in-platform execution, pulling the levers in DSP platforms (i.e., DV360, Google Ads, Xandr, The Trade Desk, Amazon DSP, Facebook Ads)

Experience working with media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, Connected TV and first/third-party ad tags

Knowledge of digital ads trafficking is required (DCM, DSP/SSP logs, Connected TV logs)

Experience working with Identity management solutions

Strong relationship management, organizational and project management skills

Ability to identify and then coordinate across appropriate Acxiom teams to monetize business opportunities for growth

Experience and proficiency working with multiple projects and multiple deadlines to ensure completion of said projects

Strong communication, presentation, and writing skills

Ability to prepare for, lead and maintain both regularly scheduled and impromptu Acxiom internal and Client strategy sessions with a focus on actionable outcomes

SEO knowledge or experience is a plus #GD17

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

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Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM_MX_AVISO_DE_PRIVACIDAD_EMPLEADOS_Privacy_Notice_Workday.pdf) .

Keywords: Acxiom, Indianapolis , Digital Strategist, Other , Indianapolis, Indiana